When you think of top marketing platforms, does Amazon come to mind? It should! Amazon has established itself as one of the largest marketing platforms, behind only Google and Facebook. That’s huge for a company that started out as an unprofitable online bookstore.
But how did Amazon get to this point? What makes it a must-use platform? Let’s take a closer look at how this industry powerhouse rose to the top.
Voice Search
Amazon has always been innovative, and it hasn’t always worked out. But Amazon had a stroke of genius with digital assistants. Alexa has truly changed the SEO world. Today, voice-activated devices are everywhere. In fact, Amazon’s own Echo Dot was the most popular item on Amazon during the holidays. And this is just the beginning of voice search.
Amazon’s forward thinking has allowed it to become the leader in voice search. While there are competitors from Google and Apple, Amazon has carved out a niche for itself among these smart devices, capturing over 70% of the US market share for digital assistants.
As voice search becomes more popular, advertising is expected to move away from traditional search ads and toward voice search ads, which is one of Amazon’s strengths.
While Google might have the edge when searchers ask for pizza places near me, Amazon has the advantage when it comes to product shopping. Shoppers can purchase anything from groceries to games without having to lift a finger. And Amazon allows shoppers to make easy repeat purchases, further solidifying its position as a one-stop-shop.
User Experience
Can you think of an easier online shopping platform than Amazon? We can’t! Amazon has worked hard to create an easy-to-use and easy-to-navigate site that allows users to find exactly what they are looking for in a price range they can afford.
Plus, Amazon has built-in features that make shopping online even easier than shopping in person. Amazon remembers your credit card information, allows you to store addresses, makes recurring purchases, and can even deliver some products within a few hours.
And have you ever tried to contact their customer service line? It’s the best. Amazon customer service representatives are generally very helpful and quick to respond to your problem. But most of the time, customers don’t even need to call because there’s a wide range of tools to track orders or return items, making Amazon all the more convenient.
By creating positive customer experiences, Amazon has built trust with shoppers around the world. Today, it controls over 50% of eCommerce in the US. Owning the largest share of the industry comes with perks, like Amazon sellers putting more money behind their ads and more consumers than ever signing up for Amazon Prime.
Influencers
Amazon has also created an influencer program to help the brand personally connect with millions of individuals worldwide. Amazon influencers receive their own storefronts and vanity URLs. They receive a share of generated revenue and can even select the products they want to feature.
As Amazon has grown online, it has remembered that connecting with people directly is still extremely important. Utilizing influencers, Amazon can reach out to devoted fans on Twitter, YouTube, Instagram, Facebook, and other platforms that might not be as popular.
Diversification
Do you even remember when Amazon was just a bookstore? Many people only know Amazon for what it is today: an online store where you can buy just about anything. Amazon’s platform offers music, books, games, electronics, beauty products, computer parts, and more! Amazon itself is even in the game, sourcing its own products from sellers.
But Amazon hasn’t just stuck to one product group; it has diversified its portfolio. Amazon continually expands into new markets, much to many sellers’ dismay. But this expansion has allowed the company to continue growing and pushing forward.
If you are new to Amazon, don’t let this scare you. There is still plenty of room to grow your own business and to find success.
Positioning Your Business For Success
Your business can learn from Amazon by diversifying, optimizing your website and online content for voice search, partnering with influencers, and creating a seamless user experience.
But even more than that, your business can benefit from Amazon’s success. The platform shows no signs of slowing down, so it’s best for your business to join Amazon as soon as possible.
By selling your products on this platform, you can share in the trust and loyalty that Amazon has built over the years. Sellers can take advantage of Amazon ads to get their product in front of shoppers who are ready and willing to buy. To learn more about how you can find success with Amazon, reach out to our team of experts today!
About the Author: Alyssa Ball has been working in digital marketing for several years. She graduated from Brigham Young University with her degree in English linguistics and is currently pursuing an MBA. Alyssa’s position as a content writer and keyword strategist at Nozani has allowed her to master both Google and Amazon SEO.
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