Controlling Your Brand in the Age of Amazon
Show Me The BookYou’ll Learn How To:
- The tradeoffs between selling your brand through Vendor Central (1P) vs. Seller Central (3P)
- What additional distribution options are available for your brand to leverage the Amazon marketplace
Controlling Your Brand in the Age of Amazon
Brand Control is Critical
- It addresses the pressures that brands now face with the maturation of online marketplaces like Amazon.
- Unauthorized sellers on Amazon and other online marketplaces sell poor-quality products without customer service and other benefits that accompany authorized sales.
- Product descriptions and listings are inconsistent and incorrect.
- Authorized online and brick-and-mortar sellers are frustrated with unauthorized online sales.
Other Books by Buy Box Experts
The Marketplace Dilemma
What does it take for a brand to control how it is distributed, priced and presented on the Amazon marketplace?
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Expert’s Guide to Selling on Amazon
What does it take for a brand to control how it is distributed, priced and presented on the Amazon marketplace?
Get The Book
