Editorial Recommendations
October 27, 2020
Meet The Speakers
Listen to the podcast
Here’s a glimpse of what you’ll learn:
- Jack Bijou explains how editorial recommendations work on Amazon
- How to achieve one of the top 3 recommendations for your category or product
- Jack discusses how publishers get compensated for their recommendations and how long an article stays live on Amazon
- How much does it cost to work with Jack and his team at Riverbend Consulting?
- Jack talks about how editorial recommendations impact your organic rankings, and vice versa
- Does Riverbend Consulting provide sales or ranking projections for clients?
- Requirements for sellers who want to be listed on editorial recommendations on Amazon
In this episode…
Competition on the Amazon marketplace is fierce. While advertisements help brands drive traffic to their listings and boost sales, more needs to be done to beat competitors and achieve top rankings. According to Jack Bijou of Riverbend Consulting, one of the best ways to do this is through Amazon’s editorial recommendations.
As Jack explains, the Onsite Associates Program allows publishers to write articles recommending products to buyers. These editorial recommendations are published on search results pages for a category or product, making them an effective marketing strategy for Amazon sellers looking to stand out.
On this episode of the Buy Box Experts podcast, host Eric Stopper is joined by Jack Bijou, the Sales Manager at Riverbend Consulting, to talk about how editorial recommendations work on the Amazon marketplace. Jack explains what his company looks for when choosing Amazon sellers to work with, how publishers get compensated for their recommendations, and the major benefits of achieving one of the top three recommendations for your product or category. Stay tuned.
Resources Mentioned in this episode
- Buy Box Experts
- Riverbend Consulting
- Jack Bijou on LinkedIn
- Jack Bijou’s email address: [email protected]
- Eric Stopper’s interview with Joe Zalta, the Co-founder of Riverbend Consulting
- Amazon’s Onsite Associates Program
- Kenshoo
Sponsor for this episode…
Buy Box Experts applies decades of e-commerce experience to successfully manage their clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of their clients’ business fundamentals and their in-depth expertise in the Amazon Marketplace.
The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity in the marketplace–not only producing greater revenue and profits but also reducing or eliminating your business’ workload.
Buy Box Experts prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management.
Learn more about Buy Box Experts at BuyBoxExperts.com.
Episode Transcript
Intro 0:09
Welcome to the Buy Box Experts Podcast we bring to light the unique opportunities brands face in today’s e-commerce world.
Eric Stopper 0:21
Hey, welcome to the Buy Box Experts Podcast. This is Eric Stopper. Today’s episode is brought to you by Buy Box Experts. Buy Box Experts takes ambitious brands and makes them unbeatable. And it is Q4 and Prime Day has passed and everybody’s running out of inventory. And so there are lots of reasons to talk to us and some of our partners, please reach out to us, go to buyboxexperts.com, click on the free analysis button and you’ll be connected with me or a member of my team, we are going to be delighted to talk to you. Today, I am pleased to be joined by Jack Bijou, Sales Manager at Riverbend Consulting. I’ve been working with Jack for a few months. And I can tell you that the guy is a hustler and a solid business professional. He’s looking to create wealth for him and his company and for all of those that he has partnered with. Buy Box Experts is proud to call Riverbend Consulting a partner. If you’ve been listening to our podcast for a while, you know that I had Joe Zalta, the owner and one of the co-founders of Riverbend Consulting on the podcast to talk about their core product. But today we’re going to be talking specifically about a new deal that Jack and his team have set up with editorial recommendations. So Jack, welcome to the show.
Jack Bijou 1:36
Wow, what an introduction. Thank you for being here.
Eric Stopper 1:39
So let’s just get right into it. Um, as far as editorial recommendations go, I assume that most of our sellers know what they are. But just give us the rundown of how it works and what sellers expect and what is seen on the front end of Amazon in an editorial recommendation.
Jack Bijou 1:57
Yeah, cool. So editorial recommendations, a little background on what the program actually is, and then we’ll go into where you could find it on Amazon. So I would say a few years ago, Amazon, one of their affiliates, one of their many affiliates that they work with, is a bunch of publishers, okay. And they gave these publishers about like 200 publishers in the group, and they gave them the access, and, I guess the control to run with this program. And what it is, is Amazon allows them to choose listings and, and, and brands and write up articles about their product and funnel it through Amazon’s system and Amazon’s website, which always gets shown on the first page. So Amazon gives these publishers incentives. You know, they’re part of the Onsite Associates Program, which is labeled, where you will see the editorial recommendations. And these publishers, their incentive is to put good products, credible listings and brands, good reviews, healthy ratings, and drive sales that way. Let me know. Yes. So where would you find it? actually pretty simple. Yeah, like you said, most of yourselves probably saw this. I know, before I joined Riverbend Consulting and started the editorial with Joe. I’ve seen it a bunch of times. And I always wondered, how do I get in the spot, you know, who’s running this? And, and where’s the control. So if you just go on Amazon, and you type in pretty much any given keyword, you know, at this point, the space is pretty much filled with these articles such as type in a keyword. And from the first to the fourth row from the top of Amazon’s first page, you’ll find the section reading editorial recommendations. It’ll have an article on the left side, little paragraph, and then it’ll showcase three listings.
Eric Stopper 3:45
And there’s 10 recommendations typically right or is there?
Jack Bijou 3:50
So yeah, it really, it depends. It depends on the category, the product, and that’s all up to the publishers. But the only the only listings that are actually shown on the first page without having to click another button are three. So there’s the left, middle and the right. And then sometimes there’s an arrow where you can click and it shows you more.
Eric Stopper 4:10
So I sell earplugs personally as a seller as I sell a bunch of stuff, man, it’s this is the way and I so I just did a search for earplugs on Amazon. And this company called EZ vid wiki. From the on site associates program, there’s an editorial recommendation three or three rows down and the three people who are in the editorial recommendation suck. I know them. I know this market pretty well and they are not good. One of them even has like three points. Let’s see, oh 4.2 stars out of five and I know there are better sellers out there like just below that there’s a brand called max that has 14,732 ratings and there 4.4 stars. So this begs a couple of different questions. Number one, if I sign up to do an editorial recommendation with Riverbend Consulting, I’m one of the brands that’s going to be recommended. Am I going to be number one in that list? Or is that totally up to the publisher to determine the order of the brands that show up in the list?
Jack Bijou 5:25
Great question. So the way it works, I’ll give you a little bit of info of our relationship with them, and, and what we could control and what we can’t control. So first of all, a few things. One is the article that you’re seeing now. And I guess the products you’re referencing, that aren’t really the best products in that respective category. The publishers consistently put up and choose brands and listings at random, right, without our involvement, they’re still running listings and filling up the space. Because as I said before, they have major incentives, you know, Amazon, letting or letting them run with the program. And they’re getting commissions on sales that get generated from the spot. So they’re constantly putting up random listings. And usually, for the most part, they try and get good listings. So you will usually see the top listings in an editorial that are done by them. Obviously, there’s some exceptions, some people just get through the program. But where we come in is we now give sellers control into the program, whereas they never had that control before. It’s sort of a black hole, like you try and reach out to a publisher where you try and find the publisher like, Okay, can you review my article? Can you review my listing, right? So we’re giving sellers that control, and you just basically choose a listing, and we would slot you in, we would have the publishers look at your listing certain criteria points, and eventually slot you into an article and write up a piece about yourself.
Eric Stopper 6:51
Do I end up in the top three? If I go through that way?
Jack Bijou 6:54
Yes. So another interesting thing of what we do with our clients is, we don’t consider an article successful unless it gets on to one of the three main spots, okay. And we do that to protect our clients where, you know, we’re offering them a service, and the service is not complete, unless they get one of the three spots. So if we would get you into an article, and you found yourself on the fifth spot, and you had to click two arrows to get to your listing, we would do another one, and make sure you get on the first three.
Eric Stopper 7:26
Interesting. Okay, so these, so these guys, I imagine, either and sorry, if you’re listening to this earpiece, or etymotic, or ear, buddy, analysing your on your tail guys. One of these guys was probably because this posted, I guess, February 12 of 2020. How long have you guys been in charge of this program? When did it start with Riverbend Consulting? Anything before August 2020. Something else?
Jack Bijou 7:49
Yeah, well wouldn’t be included. Wouldn’t be one of our clients. But again, they’re even if it isn’t, even if it is after August, like I said, the publishers, they’re not stopping, you know, they’re constantly putting in p right.
Eric Stopper 8:04
So the publisher makes a commission on sales that come to those listings.
Jack Bijou 8:09
Yeah, so if you and anyone who’s watching this, if you actually come across an editorial, if you click that button where it says on site associates program, Amazon takes you to another page, and you get to read about the program. And the first line would read publishers as part of these affiliate programs earned, earn affiliate commissions sales generated from this spot on memorize it. But
Eric Stopper 8:31
yeah, that was pretty good. Not bad. Dude, who pays that commission does that come from the product sale.
Jack Bijou 8:39
So Amazon pays these publishers the commission, and they show them sales reports of all units that sold from that article, and it works on a last click attribution, okay. So they can click in then click out and find that listing organically. That’s not attributed to the article. And something interesting, by the way, which transitions into something that we have, going back to the controller sellers have that we provide in this program, we created a dashboard. Okay, I might be jumping the gun here, but we created a dashboard with the publishers who have those sales data. And now we give that out to each client, they get their own login and email, they get their own password, they only see their products. So brand articles live aces that are in and then they see transactions and they get to see sales that are being generated from the program.
Eric Stopper 9:32
So it’s pretty easy to track. How long does it run for.
Jack Bijou 9:36
So each article, from the time it’s submitted with us, Riverbend Consulting takes about four to six weeks to go live on Amazon. Once it goes live an average week, what we’ve been seeing is about two to four months that it stays on Amazon’s page, sometimes closer to six months, but it’s on variables that we can’t really control or the publishers so the average has been about two to four months.
Eric Stopper 10:00
If, you know, let’s say that I bring you an ear plug company, and they do an editorial recommendation, and then three months later another ear plug company wants to come in and also do an ear, you know, an editorial recommendation? Will those be different recommendation articles? Would you even take them? Is it like a zero sum game? If you’ve already done one for earplugs, you won’t do another one for earplugs in the future?
Jack Bijou 10:29
Great question. So the way it works will answer your last question, pretty simply, we don’t there’s no, um, I guess, exclusives to categories. And the simple reason is because the articles that we create are designated to individual keywords. Okay, so part of what our clients are able to suggest for each Ace and they want in the article is three keywords that they want the article to index for. Okay, so even if you have a guy’s selling, let’s say, earphones, okay, there’s so many keywords in that category that the other client might have taken different keywords, so he would have a totally different article. Now, let’s say it happened to be that they chose the same keywords. So what happens then write, again, pretty simple, they would have two different articles between each other and they would just share the space on Amazon. So if that keyword has 80,000 searches a month,
Eric Stopper 11:23
each write 40.
Jack Bijou 11:24
So yeah, it wouldn’t be you know, cut down the middle because again, he is dealing with Amazon and who the hell knows what goes on and Amazon, but you know, they would get part of the real estate and the other Ace, and we get the other part.
Eric Stopper 11:35
Okay. Yeah, no, I think I think that makes sense. So, just to get this out of the way, for everybody who’s wondering how much does it cost with Riverbend Consulting?
Jack Bijou 11:43
Magic question, I can’t believe it this long to ask how much it costs to build
Eric Stopper 11:47
the value first, and then you come in with the kill.
Jack Bijou 11:51
So our fees are as follows. We have two types of fees broken down one, there’s a sign up fee. Okay, so it’s a one time setup fee for each ASIN. Okay, just so you know, ASIN is peronism. Okay, so you bring the whole listing with you. So that charges $2,000, okay, for one ASIN, which only gets charged, once the article goes live, okay, so during that four to six week timeframe, you’re not getting charged, okay, it’s once the article goes live, and it’s a success. At that point, you would get charged the signup fee. Now, once it’s live, you have a monthly fee. Okay, it’s broken down into the greater of $500, or 10% of sales attributed from the article. And that’s where the dashboard comes in. And we track it together.
Eric Stopper 12:36
I think I think that makes a lot of sense. So I’m in the business of selling agency services to people. And I think I do a pretty good job of it. But I’d be interested to hear like, Do you ever get, like backlash on the upfront investment? on something that’s technically unproven, right? That’s what they would say to me, in this case, like, oh, like, I don’t know, if it’s actually gonna work. And I’m one of 10 people. What do you say to those that might be a little bit afraid of the upfront investment? Yeah.
Jack Bijou 13:04
So you know, we definitely get those, you know, Amazon sellers that are sort of concerned with an upfront fee. And it’s something that, you know, is not normal to them, I would say, you know, being an Amazon for about seven years, I’ve dealt with PPC and all things sales. So PPC, I guess, is something you could compare it to, it’s more in everyone’s day to day, you know, you set a budget, you could turn off the budget, you could see what you’re converting on, you could lower spend on this and re spend on that. So you feel a lot more control. So when it comes to an upfront fee, you know, sometimes there’s pushback and what I would tell you and I would tell all my clients and everyone listening, take something that you know, right PPC, okay, so if you take an asen and you just look at your what’s your daily budget that you’re allocating for this? asen? Right, let’s just take an average of $50. Okay, your manual campaign is about a $50 budget a day. Okay. Take a look at the cost for this editorial. Okay, so the $2,000 upfront fee, and just let’s say for the next three months, you’re live, you’re paying 500 a month, okay? It’s a total of 30 $500 investment. For one asen to stay on Amazon’s first page for three months. Now amortize that fee, over 90 days, you’ll get to 33.3 $3 a day. Okay. So if I told you to go ahead, create a manual campaign for the three highest search keywords in your category. You’re on Amazon’s first page for three months and just put the budget at $33 a day. Yeah, you got a budget and you know, 60 seconds.
Eric Stopper 14:35
Okay.
Jack Bijou 14:36
Yeah, yeah. And that’s another thing is, um, another benefit, I guess, talking about PPC, there is no budget, right? So you don’t you’re not running out of budget. You don’t have the ability to run out of budget, whereas if you did on PPC, you lose those sales for that day. You know, you’re not competing on keywords, you know, you’re getting the keywords you choose for the most part and you’re not at a blind Akos, you know, every day your ecosystem. the rate is 20. This week it was 40 that we use five, you know, if you get to 10% a month, you’re at a fixed course at 10% for three months on the three best keywords in your category on the first page.
Eric Stopper 15:15
So one thing that I’m realizing is if there’s a bunch of people who are thankful for that, like that, I think that makes a lot of sense for those who are gun shy about spending on Amazon. Sure, spend the money somewhere else, you know, like, well, we’ll grow our Amazon products, and it will benefit our brand overall. But if let’s, let’s say that I sign up for an editorial recommendation, and the publisher who I don’t know from Adam, right, they’re just random people. They put me and my competitor, right next to each other. It’s I’m number one, and they’re number two, my biggest thorn in my side. They even ripped off my name a little bit. They’ve been doing some copyright infringement. They’re incentivizing reviews, I hate them. Yeah, they show up number two, since I’m the one that paid for the editorial recommendation to be made. Can I remove them? Can I get them out of that editorial recommendation? Because I feel like I’d be building their sales as well. Yeah, I want a percentage of their attributed sales. Dang it, like, I just, I just built their brand. And I kept them on the first page. What do you say to that?
Jack Bijou 16:23
Yeah. Okay, so great point. You know, we’ve actually had a few clients that asked that, you know, basically, I’m bringing myself up, but the two guys that the publishers choose next to me, they’re getting a free ride. Right? So a few points to that. One is the listings that are there. Like I said, at random from the publishers, which in this case, would be one of your competitors. He could be switched out the next day, or the next week, you know, he’s not locked in like you are, you know, you’re in the program, you’re part of the program we gave you to the publishers, this guy Next, you could be in and out the next day. Second point, I would say is, let’s just say, you know, you pass on the opportunity, because of that reason, right? Now, you open up your Amazon page in a week, and you see that competitor isn’t an article, but you’re not next to him. Right. So maybe he’s getting sales, but you pass on the opportunity monopoly.
Eric Stopper 17:18
So basically, everyone who’s listening, you have to make an editorial recommendation. Now. It’s it, it’s required. That’s it. Um, it all, it all seems very distant in total transparency, it’s hard, because like, you really do if the opportunity is available to anybody that comes in, if you’re totally agnostic, then you got to get on it quicker than your competitor. And, you know, ideally, I mean, like, they’re gonna, your editorial recommendation is going to end eventually, somebody else is going to come in and take that same spot. What kind of numbers have you seen from an organic ranking standpoint from using an editorial recommendation? And does being first matter a lot? If I can just come later? and pay for that? That spot again?
Jack Bijou 18:16
Right. So you bring up a good point, because one of the main points of success that we’ve been seeing, aside from obviously, newfound sales, because you’re just getting another spot on the first page is the rank, drop, right? And rank drop is an increase in rank. So when your rank drops on the editorial, a few things happen. One, it’s, I would call like, it’s an organic drop, meaning it’s not something superficial, where if you were to run, you know, some other type of promotion for a day or for a week, you get a big boost on the rank, but then when it runs out, your rank just goes back up to where it was, and basically just spent money for no reason. So one of the main points that we’ve been seeing is when you run an editorial, it stays out for about, let’s just say three or four months, we’ve seen it, we’ve seen a client using the clothing category, okay. I’m sure most of these listeners are familiar with that category. It’s a really big category in Amazon, he was ranked 70,000 in the whole category. Okay, well forget about his subcategory for now. He was 70,000 in clothing. It’s not a great cat. It’s not a great ranking. It’s okay. You know, he was selling about $18,000 in revenue a month on that listing was okay. We got him into the editorial. Fast forward three weeks, okay. Not nine months, three weeks is rank dropped to 6000. And his sales exceeded 60,000 for those three weeks. So it’s one of the good you know, one of the good case studies we have we have a bunch of case studies, anyone who reaches out we have decks of case studies that we could send to get more familiar with the successes we’ve been seeing.
Eric Stopper 19:55
And it will maintain Ooh, what if they run out of inventory?
Jack Bijou 20:00
Good question. What happens is, it works synonymously and I guess in conjunction with your organic listing, okay, so if your organic listing, for example, has five child SKUs, okay? And you run out of, let’s say, three of them, okay? Your rank is gonna rise, most probably will rise, right? Because all of a sudden, you’re not selling as much because you don’t have as much right, and you’re not getting as many clicks, because you’re not converting on the keywords that used to. So your rank will rise, right, and how it affects your editorial is, you’ll stop showing up as often as you did. Okay, so if one of your keywords that you provided us, or let’s just use that example, men’s underwear, and you were converting really well in that article, but all of a sudden, your rank went from 6000 to 30,000, because you ran out of inventory. So you might only show up half the time you were showing up before for that keyword, and that article one indexes much. Now if you completely run out of inventory, the same way your organic listing just won’t exist anymore. It’ll translate to the article you you won’t be there anymore,
Eric Stopper 21:04
you as the person in the article won’t show up, or the article itself won’t show up.
Jack Bijou 21:10
No, you are specific to your listing, you won’t show up anymore.
Eric Stopper 21:14
So if I so if I pay, and then I run out of inventory, I still have to pay and then my those other people that are in the article are going to get the promotion,
Jack Bijou 21:23
no, you wouldn’t have that you would you would stop being charged any fees from when you are so part of what we do just to go over our offer real quick. Like I said, signup fees are only charged once it goes live, okay, now you have the right and you have the control at any time the article is running to request for it to be taken down. It’s all up to you, if you want to take it down for any reason, like maybe you’re running out of inventory, and you feel that it’s not worth it anymore, we take the article down for you, and you don’t get charged from that point on, right. Another thing to keep in mind, for everyone who’s listening, and if you’re interested in editorial, if we do an editorial for you, right, and it goes up in four weeks. And within the first few weeks, it’s clear to both of us that something’s off, you know, or maybe you’re not generating any sales or you’re not, you’re not showing up on any keywords, will run a brand new article for you at no additional cost. And so we’re very flexible and very adhering to you knowing what you guys need and trying to make it work. Because if it doesn’t work for you, we know you’re not going to be with us for the long run. So we make it work for you.
Eric Stopper 22:27
When the other nine or five or three people get included in the editorial recommendation, do they get an email from Amazon, allowing them to accept or or reject the opportunity to be in that recommendation? Or is it just totally like they get scooped into it and they all of a sudden one day they’re on a recommendation?
Jack Bijou 22:48
That’s exactly what happens. And that’s the actual reason why we bring value to these publishers. And we actually built a relationship with them. And we have sort of a partnership with them. It’s for that reason alone is because they were never reaching out to the sellers, you know, or letting them know, Hey, guys, you’re about to be in editorial, why don’t you make sure you have inventory? Or do you even want this as an editorial, maybe it’s a closeout listing and, and you’re losing money on it, you know, maybe you don’t want to promote it. So there’s so many things that go into choosing the listing you want in the article and the keywords, so sellers didn’t have that control. And that’s sort of what we’re bringing now. And the reason why we even got involved.
Eric Stopper 23:26
Do you guys do any sort of projections when an editorial goes live? Do you look at current revenue and see like, Hey, we usually can increase sales by I mean, you went from 70,000 to 6000. And ranks that would equal a X percent lift in sales. So you need to have this many units of inventory over the next three months.
Jack Bijou 23:44
Right? So it’s a good point, and probably most, most, if not all, clients asked for some sort of projection or expectation on sales increase or rank, you know, increase? The answer is this and it’ll always be the same. Every category and every listing is individual to themselves. It’s very tough to grade success from one guy and connect it to the next guy that’s gonna run an editorial. It depends on maybe 100 variables, you know, just how many reviews is yet which is rating is brand recognized, which is rank coming into the program. What is the ranking on the keywords he chose to come into the program? Is he competitive with the market on his price in the category? Is he doing any deals at that point? You know, is it the time of year for him specifically against someone else? All these things come into play, whether it be to figure out how much success this guy is going to do in his first run.
Eric Stopper 24:40
I think that begs the question, what are the requirements for an agent to be listed in an editorial recommendation? I mean, I’m sure you won’t take one that has zero reviews or one that has two stars, right?
Jack Bijou 24:49
So there’s two there’s two requirements. First one is at least 100 reviews, and the second one is a four star rating. Now four star rating is all four stars. Stars filled. So in reality, the way it translates is really 3.8 star rating. So 3.8 star rating, and at least 100 reviews, you’re eligible to, I would say Apply to get into the program, again, nothing is guaranteed our form of a guarantee is in the way we charge, right? We don’t charge less, it’s just, it’s a success. So we’re not guaranteeing you into the article or guaranteeing you a chance. And if it succeeds, you know, then we’ll move forward.
Eric Stopper 25:29
Do you consult with the brands because I imagine if I have an editorial recommendation, and I have a coupon or a deal running at the same time, my clicks through my conversion are probably going to be rock solid, amazing, more, more than they would be without those things in place. Do you consult with brands on, like, the positioning of their listing, like the quality of their pictures in the listing, whether they have a video, whether they have a storefront plus pages? Do you work with them on those things as well?
Jack Bijou 25:55
So I’ll do that on a personal note, you know, when I’m talking to one of my clients, just knowing Amazon, and you know, knowing what helps conversion and click through rates and, and how to grip some traffic, I’ll give them some pointers, whether it’s the keywords that they choose, whether it’s, you know, having them send me their PPC search term report, and trying to identify keywords that convert well for them, and we double down on those words for the editorial, whether it’s identifying, you know, the search volume for the keywords that they want to run. And, and sometimes it’s it’s as easy as telling them, you know, up, you know, I know you want to get this listing in, but it’s not, it’s not going to give you the best chance for the article, you know, what we’ll, I’ll simply tell people, you know, what you can get in, you know, because you have 100 reviews, and you have a 3.8 star, I don’t think it’s worth it for you to spend the money on this type of listing, it really works best for listings, that are doing well, that are ranked, you know, somewhere around the first or second page organically have a very solid subcategory rank, and are really moving the needle and sales and it’ll take that listing from great to amazing, you know, it’s tough to take a listing from dead to a success with this program, it doesn’t really work that way.
Eric Stopper 27:11
Okay, no, I think I think that makes a lot of sense. Well, this is all very interesting. I wondered, are you looking for any specific categories right now? Or is it just wild west,
Jack Bijou 27:24
it’s, it’s a little mix of both. We’re not, we’re not actively going after certain categories, because, again, anyone who wants to be into the program, we’ll give them a shot, and we’ll, we’ll try it, you know, we’ll look at we’ll vet out their products and submit it to our partners. There are categories currently to avoid, okay. Some of them include supplements, you know, any product with a strong health claim attached to it. And there’s some other categories that that are a little tough, but for the most part, if you fall under those categories, I would still say to reach out, you know, and I would review your products together with you, there are certain times that we can get supplements through this is an Amazon restriction, okay, this is not from us or the publishers, Amazon is trying to avoid anything within those categories. But sometimes there are products within those that we can get through but for the most part, you know, any category besides those is ago.
Eric Stopper 28:21
Okay, perfect. So supplement companies pound sand, you gotta figure it out some other way. And by the way, if you guys need any help with optimizing listings, please reach out to me and my team at Buy Box Experts, we will be happy to help you. Jack, how do I send people over to you? What’s the best way for them to get a hold of you and your team?
Jack Bijou 28:39
Yes. So you can, you can, you can leave my information, my email, my phone number, I’ll happily give that out. You can go on our website. There’s also a page on our website we just recently created riverbendconsulting.com under the Account Services tab, you’ll see Amazon editorial recommendations. You fill out a quick, easy form, and it’ll come straight to us and we’ll, we’ll connect we’ll jump on a call. But yeah, you have my information, give it out no problem. And whatever works.
Eric Stopper 29:06
Okay, perfect. Thank you so much for coming on the show. This has been a delight,
Jack Bijou 29:11
Eric. Thanks for having me, man. Appreciate it.
Eric Stopper 29:14
To finish today’s podcast, I want to share some final thoughts. For brands to be successful on Amazon. A critical lever will be launching and managing Amazon advertising campaigns. We at Buy Box Experts are really big fans of the team at Kenshoo. The sophisticated software helps brands to manage ad campaigns, and gather further data intelligence across Amazon, Google and Facebook platforms. We’re excited that you joined us today. We’ll see you next time.
Outro 29:40
Thanks for listening to the Buy Box Experts Podcast. Be sure to click subscribe, check us out on the web and we’ll see you next time.
