9 Questions to Ask About Your Amazon Content

Great Amazon content optimization happens only after you understand your Amazon creative needs. If you're missing descriptive product bullets, thorough infographics, highly visual A+ pages, intuitive brand stories, organized storefronts, or engaging video content--you'll need to fill in those blanks to bring your customers closer to understanding your product before you can succeed on Amazon.

Creative Account Management

1. What is your catalog size?

The key to effective content creation is strategizing your creative time management. Sellers with a large inventory catalog should first invest in creative for their hero and seasonal products. These products can then serve as a creative guide for updating your remaining content over time.

Sellers with a small catalog and products that cross-sell easily should innovate creative plans that can be implemented across all products quickly so customers don’t miss out on important product information.

2. Is your content optimized for mobile?

The number of Amazon users shopping via mobile devices increases every day. Make sure your product detail page titles meet mobile character limits, images and text are sized for readability, and bullet descriptions capture attention immediately. Also take advantage of features that help customers discover and follow your brand, like Amazon posts, that are often available exclusively on the Amazon app.

3. Do your ads match your listings?

If the Amazon listing your customer arrives on doesn’t contain the same tone, image quality, branding, and information as your ad, they may not stay very long. Maintain consistency across all project types, including using the same keyword targeting methods for ads and listings within the marketplace, to increase brand trust

Keyword Research and Copy Formatting

4. How thorough is your keyword research?

Performing proper keyword research targeted to Amazon marketplace search results gives you the power to insert the most ranked phrases and words into your titles and bullets. Adding more relevant words to your back-end search terms also helps increase discoverability within similar categories.

5. What do your titles look like?

Understanding title formatting for your category is essential. Make sure your titles also include the most-important features first while also including a good blend of SEO to help them rank.

6. How targeted are your product bullets and descriptions?

Bullets with only a few words about key features may work for internationally known products, but Amazon-only sellers will increase brand trust by including more information in a tone that is authentic to their customers.

Visual Quality and Content Compliance

7. Are you using high-quality images?

Customers often determine the quality of your product by the quality of its presentation, so a clean graphic layout and relevant product photos are extremely important. If your infographics don’t showcase your product’s important features or include quality product photos, updating them is a great place to start.

8. Are you using engaging video content?

Product videos can be added to infographics, premium A+ pages, Amazon storefronts, and even certain ad types. Even a simple video can capture customer attention and add another layer of professionalism and credibility to your product presentation.

9. Are you in compliance with Amazon guidelines and regulations?

Create all copy and visuals with Amazon compliance in mind to avoid Amazon flagging or suppressing them. Amazon compliance includes formatting titles to match product category guidelines, avoiding making prohibited product claims, adhering to character limits and image size standards, and ensuring projects like A+ pages have an appearance that customers can trust at a glance. Every category has its own rules and standards, so knowledge of Amazon compliance guidelines is invaluable.

The topics discussed above are just a few of the areas we assess when working on the creative content of our brand partners. If you found this article helpful and are curious about how our creative experts can help optimize your current content, reach out to BBE and start a discussion today!

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