April 2025 Newsletter: How to Keep Your Amazon Content Thriving

As AI innovations progress in the Amazon space, third parties are coming up with interesting ways to further their listing optimization tactics, including our e-commerce partner, Spreetail. Their product suite Smart Shelf, including a next-generation AI-powered Listing Doctor is designed to help sellers optimize listings and increase marketplace performance on a broad, timely scale.

The Listing Doctor tool evaluates listing content by automatically matching and classifying copy, optimizing creative to align with top-performing catalog standards. A system like this offers the advantage of quickly identifying issues or areas for improvement within a large and expanding product catalog. By using these key areas as a foundation for crafting thoughtful listing content, a creative team or Amazon agency can elevate the content right from the start, even during the initial creation phase.

Elevate Every Element of Your Copy

Keywords: Listing Doctor gives a listing a successful keyword frequency score if the number of top 40 competitive keywords are shown in the listing title, description, and bullets.

• Strategically build keywords into the first 1,000 characters of your listing, as Amazon only indexes this amount, starting with the title.
• Invest in in-depth SEO research to produce a variety of results that are not only high-ranking but are easy to work into copy in a way that sounds natural and non-repetitive.
• Take as much care with what you put into your back-end search terms as you do with your front-end copy. Avoid using blatant misspellings, competitor names, and unaffiliated terms to avoid Amazon compliance or showing up in an inaccurate search result.

Titles: Listing Doctor gives a successful title score if the title is between 100 and 150 characters.

• Avoid writing exceedingly long titles that are hard to read or throw in every feature of keyword associated with the product. Prioritize keywords that not only rank but accurately describe the product at a glance.
• Follow any specific Amazon formulas, guidelines, and recommendations when creating titles. Listings can potentially be flagged for not providing the appropriate information for their category titles.
• Create a title template for product variations that always lists product features in the same order to help maintain a consistent customer experience.

Description: Listing Doctor gives a successful description score when the description is between 1300 and 2000 characters.

• Utilize the description as a good space for additional keyword phrase variations that you may not have room for in more succinct bullets.
• Add longer care instructions, use cases, disclaimers, and other important product information that the customer needs to know, but may not provide SEO rich content opportunities.
• Use the description as a space to elaborate on product features or lifestyle uses that may be too long to include in a bullet point or too overwhelming to read in an infographic of A+ image.

Bullets: Listing Doctor gives a successful bullet score when bullets are between 625 and 1000 characters total.

• Rank the information you place in the bullets based on keyword availability and customer education importance. Features should always be prioritized over lifestyle copy, and information about the brand to build rapport with customers can always be placed in lower bullets that extend beyond the first 1,000 characters.
• If there are a variation of terms for your product, pick a few consistent ones to use in the front end, and then allocate the rest to the back-end search terms to keep the content clear and readable.
• Beyond SEO research and clear bullets, make sure to consider the tone and authenticity in your brand voice for all copy. Copy that speaks to the target audience will help build awareness and encourage repeat purchases if the customer feels they can trust the brand.

Visualize More Variety in Your Creative

Images: Listing Doctor will give listing images a successful score when there are a minimum of 6 images that include at least 2 infographics, 2 lifestyle images, and 2 white background images that clearly display the product.

• Create a balanced suite of listing infographics that helps with storytelling and clear product education. Prioritize the order of infographics based on the most important features or scenarios of use that need to be shown to the customer.
• Ensure designers understand the full levels of compliance required for Amazon images, including which product categories discourage distracting backgrounds, flag small fonts, and prohibit specific scenarios or claims in visuals or text.
• Strategically design your visuals to be consistent with the appearance of additional A+ content, brand stories. Amazon storefronts, and even external brand websites to provide customers with a seamless experience on every platform.

These tips highlight the value of combining AI innovations with human expertise. With tools like Listing Doctor and the Smart Shelf suite, creating and managing top-performing e-commerce accounts has never been faster. However, it takes a dedicated team or e-commerce agency partner to effectively harness this data, turning it into actionable insights while elevating content and strategy—something only engaged, thoughtful humans can do.

Ecommerce Content Optimization: Introducing Spreetail's Listing Doctor Tool

After reading about the ways you can utilize Listing Doctor scores to act when optimizing your content, check out more about the tool itself from one of Spreetail’s experts.

As brands collaborate with multiple resellers, inconsistent content contributions can cause listing discrepancies, resulting in buyer confusion at best and damaged sales at worst. The process for managing these listings is inefficient and harmful to overall performance as it can take up to 2-4 days to identify issues and over a week to resolve them. To address this, Spreetail designed and built a Listig Doctor to tracks content changes, evaluate them, and scores them based on high quality standards.

BBE's Partner Name One of 2025's Most Innovative Logistics Companies

Leading business media brand, Fast Company, awarded Spreetail as their  #8 most innovative logistics company of 2025 for helping brands respond to fluctuating e-commerce marketplaces. Read the full article to discover Spreetail’s innovations and the latest ways companies are finding to meet consumer demands.

Upcoming Seasonal Ecommerce Events, Trade Shows, and Conferences

• MOTHER’S DAY (Event Starts April 27th)
• MEMORIAL DAY (Event Starts May 16th)
• FATHER’S DAY (Event Starts June 1st)
• JULY PRIME DAY (Event Starts mid-July)
• The Internet Retailer Conference & Exhibition (IRCE): Chicago, USA (June 9–11, 2025)
• RetailX: Chicago, USA (June 10–12, 2025)