Net profit increase of 2,200% in 5 years

Global Expansion

Content Optimization

Marketing & Advertising

Overview

In a span of five years, Buy Box Experts helped TRX grow their topline from $900,000 to $30 million and increase net profit by almost 2,200% on Amazon. As a result, Amazon is TRX’s most profitable channel. Currently, their high-quality suspension training equipment dominates the fitness category.

Objectives:

Optimize listings
Develop an effective advertising strategy
Expand into new markets to help facilitate business growth

Results Snapshot

2,200% net profit increase
Grew TRX’s business from $900,000 to $30 million topline on Amazon
Achieved a +1,000% increase in topline revenue
Expanded TRX’s net profit by 2,200%
Built a global presence, selling in United States, Canada, United Kingdom, Germany, Italy, France, Spain, United Arab Emirates, and Australia

Ready for Growth?

Work With Us

Opportunity

Hape and Spreetail have been partners since 2017. Before partnering with Spreetail, Hape sold products on Amazon, eBay, and Walmart. There was an opportunity to expand the brand’s marketplace distribution and increase sales on non-Amazon marketplaces.

TRX Pain Points:

Unclear Unique Value Proposition
Low-quality images and infographics – Zero SEO
Low traffic and reach
Out of stock inventory management
Wasted spend on low performing keywords
No defense of branded and product-relevant keywords
No protection on ASINs, resulting in counterfeit inventory
No profits because of small market share

Our Proposal

Buy Box Experts partnered with TRX to reconstruct their product detail pages, improve their PPC campaigns, and grow their global presence. To do this, Buy Box Experts developed monthly revenue, unit velocity, AMS marketing, and profit objectives.

Reconstructed Product Detail Pages

Individually optimized Product Detail Pages to capture the Unique Value Proposition (UVP) of each product
Used algorithmic data and software to identify and incorporate top-performing keywords into the title, bullet points, and backend search terms
Improved image quality with new enhanced laydowns
Added informative and engaging instructional videos to listings
Enhanced infographics
Directly pointed out each product’s top-selling features
Optimized images for mobile use
Improved lifestyle shots
Displayed different exercises users could do with TRX products
Showed various ways to use and set up TRX equipment
Built out a fully optimized TRX Brand Store on Amazon

Improved PPC Campaigns

Conducted in-depth keyword research from Brand Analytics and implemented the data into TRX’s advertising strategy
Set up a core systematic structure inside TRX’s advertising campaigns to efficiently measure and monitor success
Capitalized on branded and brand-relevant search terms to effectively remove the competition from the top rows of the search engine results page (SERP)
Increased conversion by implementing DSP campaigns for customers in the consideration and awareness stages
Consistently monitored thousands of keywords for conversions to measure ROI and keep up with changing consumer behaviors
Deployed new strategies inside Amazon’s advertising tactics in Amazon Live, Amazon Video in Search, and Amazon Post to stay in step with Amazon’s chang- ing customer engagement strategies

Enlarged Global Presence

Expanded TRX from the US and Canada into the UK, Germany, Italy, France, and Spain in Year Two
Launched into UAE and Australia in Year Four

Channel Governance

Conducted market research to take back market share from competitors, unauthorized sellers, and counterfeit sellers
Developed a plan with TRX and their legal team on a patent and trademark enforcement strategy to reduce the risks of unauthorized sellers and counterfeit products
Regularly monitored and analyzed the size of TRX’s competitor landscape

“With a seemingly endless stream of “fire drills” across merchandising, operations, and finance, our Amazon channel was a break-even business at best. Enter Buy Box Experts. They helped us develop monthly revenue, unit velocity, Amazon Advertising, and profit objectives. They optimized our listings with better images, infographics, video, and SEO. And, they created our TRX Brand Store on Amazon.

Since working with Buy Box Experts, Amazon has become our most profitable channel. In the span of four years, BBE helped us grow our annual revenue from $900k to nearly $20M and increase our net profit by over 2,000 basis points. They also helped us launch in the UK, Germany, Italy, France, Spain, UAE, and Australia! Building a robust business on Amazon is certainly not easy. But amazing results are possible if you use the right resources. Leveraging the merchandising, analytics, marketing, and operational expertise of Buy Box Experts made those results possible for TRX.”

- Rick Cusick (June 2020), TRX Vice President

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